Are you Shopify site owner looking to increase the number of monthly visitors to your shop? Building traffic to a business website is not the easiest thing to do, but with a few digital marketing tactics in hand, increasing your monthly visits should be a whole lot easier.
This article provides you with a four-week plan that focuses on the main digital marketing tactics you should be implementing to grow your store. As you start applying these to your business, you should be able to grow your visits from zero to about 50,000 in just four weeks.
Week One: Paid Advertising
No surprises that this is coming first. If you want to grow traffic to your business website quickly, consistently and more predictably, then paid advertising is the way to go.
There are different platforms you can buy traffic from for your website, but the most popular and effective ones right now are Facebook Advertising (Facebook/Instagram Ads) and Google Ads:
(a) Facebook/Instagram Advertising
With Facebook boasting of over 1 billion active monthly users, the possibilities are endless as per the number of people you can pull from the platform to your website through an ad.
Facebook allows you target both users on Facebook and Instagram platforms all from a single interface, and with their powerful audience targeting options; it is very easy for you to reach out to your target audience more accurately and effectively.
Before you set out to start advertising on Facebook, Instagram or any other platform, it is an absolute must that you draw out your client persona first.
Your Client Persona is a written description of the details of who your ideal client is. It contains everything from where they live, work, what they earn in on average in a year, their age, marital status, what point they presently are in their customer journey.
With these details, you will know how to more effectively structure your marketing message and speak the right “customer language” that will convert them from clicks to customers.
(b) Google Advertising
Google Ads is another powerful form of ads for business owners. With billions of ads displayed every day, you can pull a lot of traffic to your website using Google’s Ads network.
What makes Google Ads particularly more effective for small business owners is that much of the traffic you buy from network contains people with local buying intent.
These are people with cash at hand, searching for businesses that have solutions to their problems. You want to put your business in front of these people.
When you want to advertise on Google Ads network, you will have an option to advertise on the Google search network or a combination of the Search Network and Google Display network.
While displaying your ads on the display network will make more people see your site across Youtube, Google partner sites and Gmail. As a small business owner, it is advisable to start off with just the search network as most of the traffic is “buyer traffic”.
You can also use Google Ads for remarketing. Remarketing is running traffic with an offer to people who had previously been to your business website. These visitors are tracked by a pixel code installed in your site’s source code. It will keep your business in the minds of your prospective clients.
Week Two: Email Marketing
We may be a little biased but we believe email marketing is the best channel to grow your business with. Not only is it effective, but most companies also find it to the cheapest to acquire new sales from.
To start out with email marketing, you will need to build an email list first. You can start building your list by offering a “lead magnet” to your site visitors. This could be in the form of an eBook, a cheat sheet or video that addresses a specific need that they have.
After building your email list, you can start sending out emails to your list a few times every week. This could be giving them more valuable free content, informing them on new posts on your website, or pitching them your product offerings.
Email marketing is a very effective and affordable way to keep your business fresh in the minds of your site visitors. That way, when they are ready to buy, they will think about your business first.
If you want to start email marketing today, (get ready for a shameless plug from us) you can do so using an email service like Promo.ai. We make it easy for you to pull the content out of your website, generate beautiful emails and start sending them to your mailing list in just minutes.
Week Three: Search Engine Optimization (SEO)
SEO is the act of optimizing your website to rank higher in Google Search Result Pages (SERPs) for keywords that are relevant to your business, and this can be achieved by using some onsite and offsite tactics.
SEO is still another very good means of building traffic to your business website in 2020. Though, there have been a lot of Google updates that have made lots of business owners leave SEO to focus on other traffic generation methods, if you follow Google guidelines closely, you can make SEO a stable source of traffic for your website.
To increase your Google traffic, you should focus on building relevant links to your website, as well as implementing onsite strategies as inter-linking your website content to reduce exit rate, using alt tags on images, optimizing your site code to reduce loading time, etc.
With these onsite SEO implementations, coupled with other offsite tactics like backlinking, your site should see an increase in traffic from this very vital traffic source.
Week Four: Engaging on Social Media
Engaging with your clients across social media platforms is another good way to advertise your services and products. It also helps you keep your customers up to date with the latest offerings, as well as bringing in repeat sales.
To make the most out of social media engagement, spread yourself thin across all platforms out there. Focus on just two or 3 channels that your site visitors hang out more and engage them there.
To increase engagement rates, post visually appealing content regularly. Make posts with catchy titles and hashtags, and also hosts contests occasionally.
Although this is not an exhaustive list of digital marketing strategies you can use, it is a pretty solid start. When you start implementing the strategies taught within this post, you will start seeing a solid boost in your monthly site visits. Should you stay consistent with these strategies over a year, your business website should start seeing at least 50,000 visits every month.