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Will Facebook Messenger kill email marketing?

12th August 2020 | Promo.ai Team

In this article, we want to take a bit of a deep dive into the world of Facebook Messenger. In it, we provide you with some insights into why it is growing so fast and question whether its a viable replacement to email marketing in your outreach channels.

Facebook Messenger is more than just a way for friends and family members to chat with each other. Companies and business people can use Facebook Messenger to chat with their followers as well. These are not just casual followers who clicked the subscribe button on their Facebook fan page. They are leads and customers of the companies that plan to do business with them. This gives managers and business owners the perfect opportunity to communicate with customers directly and answer their questions faster.

Businesses and customers exchange about two billion messages per month. Many of these message exchanges are not through contact forms or emails. They are through social media platforms which people use every day. People like the personalized feeling of communication through social media, especially when it’s with a company they’re thinking of doing business with. Since Facebook is the number one social media platform in the world, it would greatly benefit your business to start communicating with your customers through there too.

Facebook Messenger is a software application which provides Facebook users with instant messaging services. There are currently 1.3 billion people who are actively using Facebook Messenger per month. You could use this software to send instant messages to your customers instead of having to contact them through the online Facebook message system. It works as fast as sending a text message on your phone. That way, you will be able to help more customers and possibly gain more sales.

A survey was recently given to people who send messages to businesses online. About 53% of these people said they would more likely do business with a company that communicates with them through Facebook Messenger. Of course, there are big companies which may get hundreds or even thousands of inquiries per day through this instant messaging system. You may be wondering how you would ever be able to address all their questions and concerns. Fortunately, there is a way.

Facebook Messenger gives businesses the option to set up chatbots which automatically communicate with customers. The purpose of these chatbots is to provide customers with basic information about their company and to give answers to common questions. Facebook Messenger already has over 100,000 active chatbots running per month. They help businesses address most of their customers’ concerns. Anyone with a more specific problem can leave a message and then a real customer representative can get back to them to personally address their problem.

Therefore, if you want to grow your business by automating your customer service over the internet, then Facebook Messenger gives you the necessary free tools to make that happen.

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